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F e b r u a r y M a r c h 2 0 1 6 5 1 LocaL coLor You bill yourselves as a progressive radio station but have no women on air. Why dont you hire me then I moved to Nashville to oversee a country music chart which involved me compiling charts based on country radio airplay for the music industry trade mag- azine Gavin Report. When the magazine closed in 2002 I got a call from a radio station in Oklahoma City and they said You know everybody in town and you go to all the stuff and you know whats going on Can you be our on-air Eva the Country Diva I called in to the station every day during a live show and did a country music report for them. I hadnt realized what my life had been like as a music magazine editor in Nashville. I mean I went to parties at Rebas house. I was in the studio with Shania Another station called and asked about the Country Diva reports so I ended up with five or six stations. Then one of my mentors got a job at WSM FM in Nashville which are legend- ary call letters. He said he had a guy com- ing to do afternoons and If you can stand to be in the same room as him you could do an amazing show. Of course I lasted about nine months and I got fired. Which everyone in radio can attest you gotta get fired. And I did. You know they were going in a different direction I remember lying in bed thinking I dont know what Im going to do. So I got out a book Creative Visualizationits about visualizing what you want. I wanted a radio partner I liked a company that val- ued me and I wanted to live back near the water. Within five days I got a call from Randi Kirshbaum at WMGX. Six days lat- er I drove up here and arrived January 21st 2005 right before a huge blizzard. Do you think radio found you Its a place where shootings at schools you have to do it in a very human way. You address it and you move on. Theyre getting it everywhere else. Weve got to give them what theyre used to hearing and weve got to make them laugh. Sometimes its hard. You have to come up with something to distract them. Its what were paid to do. What are some of your best moments on air Id say my proudest moments at Frank have happened working with the Barbara Bush Childrens Hospital. We meet these kidsyou really take them with you. Were there for three days and the next Monday you come back to work drive by the hospital and you think Oh surgery today I hope its okay. Or Oh they get to go home today. Its difficult but its the highlight of my job. Where do you see yourself in five years R adio is volatile. Nobody gets into ra- dio thinking theyre going to not be doing radio. It all goes by. Your rat- ings. They could say tomorrow theyre changing to a country station. We all know that coming in so you ride that wave as long as you can. I hope I dont get too old and become irrelevant. I dont know how relevant Id be going back to the workforce. Its frightening. I couldnt do nine-to-five again. Im up at 230 in the morning ready to go. Eva MattEson Coast 93.1 Youve been at Coast now as co-host of the morn- ing show with Blake and Eva for 11 years. I can honestly say I love my job. Thats not to say I havent had periods when I felt stuck out of gas or unfocused. When Blake joined the show two years ago he brought an intensity of passion and ideas that re- charged me and made me realize if I lose that desire to learn grow or improve Im probably done. How did you get into radio I fell into this ass backwards. I always dealt with radio peripherally. I did pop-promo- tion in Los Angeles where I grew up and youre able to have this big personality Especially when youre allowed to. I cant speak for other companies but from the day I got here Ive been allowed to be myself Ive never been told to tone it down or dial it back. Its better to get in trouble than to not do something because youre worried about get- ting in trouble. How does it feel to have people consider you a friend just from hearing you on air I didnt get hired because I have a great voice or production skills. I got hired be- cause I have a personality and for what- ever reason I engage people. God gives everyone their gifts and I got the engage- ment gift. I think people kind of relate to me. Ill ask a question that might not be the smartestbut someone in their car is going I didnt know that. I know Im not dumbI can be ditzy its part of my charm. Im never embarrassed to say I dont know something. Proudest moment on air In October of my first year I had a mam- mogram went back for more imaging had to have a biopsy. Matteson was diagnosed with breast cancer and shared all of this with her listeners. Luckily all my doctors came on air and talked about it. A lot of people went on that journey with me. That was maybe my one chance I got to do something of real value. That was some- thing you cant manipulate. When do you feel youre where youre meant to be My validation comes when I meet people and they say I love listening to your laugh or I love you and Blake or Hows your sister These are people who have very busy lives but for some reason theyve connect- ed with us. n