Wear your weed your way.

By Alayna Blier

Maine has a cannabis joint for everyone, and a line of street fashions to match. Here are a few ways our state’s dispensaries and smoke shops are cultivating imagery so you can rep your favorites in style.

Portland’s Fire on Fore is awash in merch that manager Patrick Small says “is not what you’d call ‘heady;’ it doesn’t scream, ‘I smoke weed.’” The dispensary sells a variety of clothes and accessories designed with local talent. See Brass and Briar tattoo artist Olivia Clay’s lettering on the Fire on Fore: Portland, Maine, card deck. Bruski the bulldog is the Fire on Fore mascot. Small says, “Sometimes people come into the store just to see him. People loved our ‘Grass Pro Shop’ merch line—a play on the popular Bass Pro Shop hats, featuring Bruski. They sold out quick.”

Read the full story in the digital magazine above.